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The 12-Week Framing Master Model

Master the Invisible Structure Behind
Every Conversation You'll Ever Have

In 12 weeks, master the invisible frames that control whether your ideas land, your deals close, and your influence holds.

Master the Art of FramingJoin the 12-Week Framing Master Model
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I've been selling since I was 16 years old.
I would use the same frameworks and some would buy and some wouldn't.
I never really could figure out why.
Even as one of the early certified NLP trainers, it simply didn't answer my questions.
Some people would give objections, some wouldn't, even if I'd done all the elicitation correctly.
I began to have inklings into this problem for years, but I couldn't quite put my finger on it.
Then I realized a big assumption everyone makes.
That assumption is that reframing is the core skill of influence.
When in business, it sets you up to fail.

The signal

If you're reframing,
the frame was already lost.

Reframing isn't the problem. It tells you the structure of the conversation was never set correctly in the first place.

The frame defines what people are able to consider.
It also defines what's outside of their consciousness entirely.
If you can elicit the protector element of who they are, that's a whole different conversation than if you elicit their buyer personality.
One comes with massive objections.
The other doesn't.
If the frame is about how to protect their future, that's vastly different than what something costs and what the features are.

Without the frame

Price.
Features.
Objections.

vs

With the frame

Protection.
Identity.
Movement.

Same person. Completely different conversation.

Master the Art of FramingJoin the 12-Week Framing Master Model

The discovery

Four invisible gates
govern every conversation.

No matter the industry, role, or relationship. When one is closed, nothing moves forward. When more than one is closed, no argument is good enough.

01

Identity

Who they believe they are. Threaten it, and nothing else you say matters.

02

Status

Where they stand in the room. Diminish it, and they stop listening.

03

Protection

What they can't afford to lose. Ignore it, and they wall up.

04

Control

Whether they choose or comply. Remove it, and they resist everything.

Once I saw this, it changed how I understood every conversation.
From sales to negotiations to leadership to conversations with loved ones.
Literally right across the board.
I stopped being surprised.
I stopped wondering why someone suddenly pushed back.
I stopped wondering why a meeting that felt aligned fell apart a week later.
I stopped wondering why a perfectly good idea died quietly in the room.
“

Most conversations fail
long before anyone objects.

They fail because the
structure is wrong.

The work isn't learning clever lines. It's learning to see the structure that's already governing the exchange and being able to change it.

What changes

You stop guessing.

01

Recognize what conversation you're actually in, within minutes

02

See identity, status, protection, and control before they're spoken

03

Prevent resistance instead of handling it

04

Position authority instead of defending it

05

Replace a failing frame without triggering defense

06

Agreements that hold. Momentum that compounds.

Master the Art of FramingJoin the 12-Week Framing Master Model
This work sits underneath everything else I've taught about influence.
Before language patterns.
Before persuasion techniques.
Before negotiation strategies.
Before leadership strategy.
It's the layer that determines whether any of that ever has a chance to work.
Once you see framing, you cannot unsee it.

12 weeks of mastery

What you'll learn

Each week builds on the last. From seeing frames for the first time to full frame combat mastery.

01
Week 01What Frames AreThe invisible structure no one taught you to see
02
Week 02Frame PerceptionHow to detect frames operating in real time
03
Week 03Cognitive FramesThe mental filters that shape every decision
04
Week 04Social FramesWhy group dynamics override individual logic
05
Week 05Authority FramesWhere real authority comes from and how to hold it
06
Week 06Covert Frame InstallationSetting the terms without anyone noticing
07
Week 07Frame Defense & MaintenanceHow to hold your frame when it comes under fire
08
Week 08Frame Alignment & Identity LockMaking your frame feel like their idea
09
Week 09Frame Architecture Across TimeBuilding frames that compound over weeks and months
10
Week 10Counter-FramingDismantling someone else's frame without conflict
11
Week 11Frame CollapseWhat happens when a frame breaks and how to use it
12
Week 12Frame Replacement & Combat MasteryFull control in high-stakes frame warfare

Before everything

This is the layer
underneath it all.

It aligns everything so your skills flow through instead of being negated before you get started.

Master the Art of FramingJoin the 12-Week Framing Master Model
Kenrick ClevelandKenrick Cleveland

Once you see it,
you can't unsee it.

Everything you already know about influence finally has somewhere to land. This is the foundation that makes the rest of it work.

"Before persuasion. Before negotiation. Before anything else works."

Master the Art of FramingJoin the 12-Week Framing Master Model