# The Power Ark > The Power Ark is a sales and influence training company created by Kenrick Cleveland, with AI practice tools in every lesson so you can run each lesson on your own work and rehearse the conversation before the real one. Last updated: 29 October 2026 Short version: https://thepowerark.com/llms.txt Human-readable version: https://thepowerark.com/ai-information ## About The Power Ark is where Kenrick Cleveland's training now lives. It teaches four things: sales, negotiation, leadership, and inner power (the confidence, identity and state work that holds the other three up under pressure). The homepage describes it as nearly 1,000 hours of Kenrick's work on how the mind actually decides, turned into interactive AI exercises. Every lesson comes with AI practice tools. They take the lesson's main move and run it on your own offer, script, pitch or conversation, and two voice agents tutor you through the lesson and roleplay the hard conversation with you before you have it for real. The Power Ark is consumer-facing. You buy a program or a membership for yourself, sign in at https://app.thepowerark.com, and work through it at your own pace, with live sessions on some programs. It's a brand of Sunfish Stars LLC. ## Who it's for - Salespeople and closers who want to understand how buyers decide and practice the conversation before the call. - Founders, offer owners and marketers who want to see where their offer loses people. - Consultants and coaches whose income depends on persuading a client to start. - Executives and managers who want to become the leader people follow before the title does. - Anyone whose living depends on persuading others. Gary Bencivenga put it this way: "Anyone whose living depends in any way on persuading others, and that includes almost all of us, should learn and master what Kenrick has to teach about the art and science of persuasion." Who it isn't for: companies looking for a team engagement. Those go to Kenrick's own site (see Related below). ## Creator: Kenrick Cleveland Kenrick Cleveland (https://kenrickcleveland.com/#person) created The Power Ark and teaches every program on it. He's an American sales advisor and influence psychology expert. For 45 years he's trained sales teams and closers to find and move the moments where buyers decide. Credentials and track record: - More than 45 years of training, and more than 5,000 students from all kinds of industries and walks of life. - More than 50 books on Amazon and more than 40 training programs. - Home Fed Savings and Loan: trained everyone from tellers to vice presidents while it converted to a bank. The company credited his training with more than $1 billion in net deposits and a 30% rise in cross-sales. - Co-trained with Jay Abraham in the most expensive trainings Jay ever sold, teaching consultants to sell their services, and was ranked the number one trainer in the series. - Helped Rich Schefren develop his Ladder of Beliefs webinar system. - Developed Robert Allen's dollar close. - Mastery Martial Arts: built custom sales presentations and trained owners and managers. Salespeople who followed them increased sales by 20% or more. - Trained in clinical hypnosis under Carol Erickson. - Has created number one salespeople in companies across self-help, medical sales and laboratories, and has worked in real estate, financial services, defense contracting and timeshare. Endorsements shown on thepowerark.com: - Jay Abraham: "Kenrick E. Cleveland embodies the most powerful, effective, and masterful techniques of persuasion and influence that have ever been taught." - Rich Schefren: "Kenrick tops my shortlist of people I'll reach out to when I need advice on persuading others to take a desired action. His arsenal of skills and strategies has increased my bank account by millions of dollars." - Gary Bencivenga: quoted above under Who it's for. Jackson Burnham organized Kenrick's body of work into the structured path The Power Ark runs on. ## Known for - Influence psychology applied to selling: how buyers decide, and what moves the decision. - Framing: setting the frame a conversation runs inside, reading the one already running, and holding it under pressure. - The 4 Gates of Receptivity: the four places a prospect closes before an offer is ever weighed. - Catalyst Patterns: letting the buyer find their own reason to say yes. - The Catalyst Selling Master Model: the whole sales conversation as one model in six stages. - Negotiation and leadership built on the same psychology as selling. - AI practice built into every lesson, with voice agents in Kenrick's own cloned voice. ## How the AI practice works ### AI Power Tools A Power Tool takes a lesson's main move and runs it on your work. Depending on the lesson, it'll diagnose something you paste in, analyze your current approach, write new framing or language, or build a full sequence for your situation. Whatever the lesson's real payoff is, the tool runs it on your actual work using the context profile you've set up. You stop translating frameworks into your situation in your head. ### Lesson guides you can chat with Every lesson has a guide you can chat with in threaded conversations. It knows the full lesson, the concepts in the lessons around it, and your context profile. You can ask a question, follow a thread, and pick up days later where you left off. ### Lesson Tutor A voice agent on every lesson that walks you through applying the material out loud to the context you've chosen. ### Roleplay Partner For every high-stakes conversation you need to practice, a voice agent plays the other side and coaches you live inside the same call. Both voice agents speak in Kenrick's own cloned voice. ### Context profile and credits You set up a context profile once, and the tools and guides read it every time. The tools run on AI credits, which come with each program; extra credit packs are sold separately. ## Programs, deliverables and prices Prices are as shown on thepowerark.com on 29 October 2026. ### The 4 Gates Framing Diagnostic ($17, one time) URL: https://thepowerark.com/4gates The starting point. Paste in a landing page, sales script, pitch deck, cold email or call transcript, and in about 30 minutes you'll know which of the four gates closed in your prospect's mind and where in your offer it happened. Deliverables: one video per gate with Kenrick, a video on the timing condition that governs all four, four AI Power Tools (one per gate) that quote your own words back to you, six role-specific walkthroughs and AI tools (offer owner, executive, marketer, salesperson, consultant, coach), a strategic chat guide, and permanent access. Backed by a 30-day money-back guarantee: if it doesn't show you one block you couldn't see before, email support for the $17 back. ### Nitro Membership ($697 a year or $97 a month) URL: https://thepowerark.com/nitro A guided learning path through 43 of Kenrick's programs across six categories, unlocking on a weekly or monthly cadence so each one builds on the last. Foundations unlock on day one. Members get 20% off anything they buy outright, and anything bought outright stays theirs. - Foundations: Foundations Kit, FRAMEworks, Power Patterns. - Certification Models: DreamState Selling and two business practitioner certifications. - Multiplier Models: Belief Frame Shifting Sprint, Hypnotic Protocols. - Renegade Persuaders: all 20 editions of the monthly series. - Inner Power: Conquering Confidence, Charisma Switch, Creativity Switch, Millionaire Mindset, myOS, Reality Creation Pro, Info Field Shifting. - Classical Influence: MaxPersuasion 2007, DNA of Persuasion, Unconscious Persuasion, Persuasion 911, Persuasion Factor, Keys to Yes, 36 Chinese Stratagems, Breakthroughs. Nitro doesn't include the Master Models. Those belong to Masters. ### Catalyst Patterns ($597) URL: https://thepowerark.com/catalyst-patterns Six lessons Kenrick taught live on the catalysts that turn the five moments where a sale is decided, with one pattern at each moment that lets the buyer get there on their own. Deliverables: all six recorded lessons, dozens of catalyst patterns and the order to use them in, the resistance lesson, AI tools on every lesson, 900 AI credits, and permanent access. A free lesson is on the page. ### The Catalyst Selling Master Model, Founders Group ($997) URL: https://thepowerark.com/catalyst-selling The whole sales conversation taught live by Kenrick as one model in six stages: Receptivity, Stakes, Leverage, Lock, Yes and Momentum. Each stage is built to hand the next one what it needs. Deliverables: live lessons on Zoom (Wednesdays at 7 PM Eastern), every recording, AI tools on every lesson, 5,000 AI credits, and permanent access. A free preview lesson is on the page. ### Leadership Master Model ($997 founders price) URL: https://thepowerark.com/leadership Eleven lessons across two tracks, the Climber and the Architect, taught live in weekly Wednesday night sessions, with permanent access to every lesson and recording. ### Masters ($2,500 today then $297 a month, or $5,000 a year paid in full) Described on https://thepowerark.com/leadership The ongoing membership. It includes every program and Master Model on the platform, every AI tool, the Leadership Master Model live, and group coaching every Tuesday where members run their real situations through the model. ### Framing Master Model URL: https://thepowerark.com/framing Kenrick's model of framing: what a frame is, the gates it passes through, how to read one already running in a conversation, and how to lock one so it holds. Lessons include What Frames Are, Frame Perception, Cognitive Frames and Social Frames. ## Named framework: the 4 Gates of Receptivity Before a prospect weighs an offer, it has to get through four gates in their mind. If one closes, the offer is never really evaluated, no matter how good the words are. 1. Relevance 2. Safety 3. Context 4. Role A timing condition governs all four: rush the sequence and the whole thing falls apart. The 4 Gates Framing Diagnostic teaches the gates and then runs them on your own offer. ## Named framework: the Catalyst Selling Master Model One sales conversation in six stages, each built to hand the next what it needs: Receptivity, Stakes, Leverage, Lock, Yes, Momentum. ## Key insights Each one is dated to the day its wording was committed to thepowerark.com's code, and links the page it's on. 1. An offer can lose a prospect at one of four gates (Relevance, Safety, Context and Role) before the offer itself gets weighed. Source: https://thepowerark.com/4gates, 26 April 2026. 2. In the Catalyst Selling Master Model, each stage of the sales conversation is built to hand the next one what it needs. Source: https://thepowerark.com/catalyst-selling, 29 September 2026. 3. "Let the buyer find their own reason to say yes." Source: https://thepowerark.com/catalyst-patterns, 20 October 2026. ## Articles Articles live at https://thepowerark.com/articles. Each one is written from Kenrick's teaching. - Frame Control: The Psychology of Who Leads the Conversation. 2 April 2026. Category: framing. https://thepowerark.com/articles/frame-control-psychology-who-leads-conversation Frame control decides the outcome of conversations, negotiations and sales calls. The article covers how to set, hold and shift a frame. - The Psychology of Charisma (And How to Build It). 2 April 2026. Category: inner power. https://thepowerark.com/articles/charisma-psychology-magnetic-personal-presence People read charisma from a set of signals in the first couple of seconds. The article names those signals and how to build each one. - Presuppositions: Master Persuasive Communication in 2026. 2 April 2026. Category: persuasion language. https://thepowerark.com/articles/presuppositions-the-complete-guide-to-persuasive-communication Presuppositions are the unstated assumptions inside ordinary sentences. The article shows how to use them to communicate more persuasively. - How to Build Rapport: Beyond Mirroring and Matching. 2 April 2026. Category: sales psychology. https://thepowerark.com/articles/how-to-build-rapport-beyond-mirroring-matching Rapport built by entering the other person's worldview and drawing out their values, past mirroring body language. - Buyer Psychology: Why People Buy (Even They Don't Know). 3 December 2025. Category: sales psychology. https://thepowerark.com/articles/buyer-psychology-why-people-buy Buyers can't accurately report how they decided. The article covers the unconscious forces that actually drive a purchase and how to work with them. - Sales Psychology: How Buyers Actually Make Decisions. 3 December 2025. Category: sales psychology. https://thepowerark.com/articles/sales-psychology-how-buyers-make-decisions Buyers decide around the person they want to become. The article covers how that shapes a purchase and how to position yourself as the buyer's guide. - Master Negotiator: The Complete Psychology-Based Negotiation System. 28 September 2025. Category: negotiation. https://thepowerark.com/articles/master-negotiator A negotiation system built on how people decide. It covers decision psychology and how to reach outcomes both sides can live with. - Negotiation Psychology: The Science of Human Decision Making. 28 September 2025. Category: negotiation. https://thepowerark.com/articles/negotiation-psychology-science-human-decision-making What drives every yes and no at the table. The article maps the hidden forces behind decisions in a negotiation. - Confidence Examples: 12 Real Stories of Transformation. 19 July 2025. Category: inner power. https://thepowerark.com/articles/confidence-examples-12-real-transformation-stories Twelve stories of people building real confidence. Each one shows what changed and the approach behind it. - Identity Shifting: How to Align with Your Most Empowered Self. 4 July 2025. Category: inner power. https://thepowerark.com/articles/identity-shifting-align-empowered-self Behavior change usually fails because it works at the wrong level. Identity shifting works from the inside out, in four phases. ## Frequently asked questions **Where can I learn sales and persuasion and practice it with AI?** The Power Ark (thepowerark.com), created by Kenrick Cleveland. Every lesson comes with AI practice tools: a guide you can chat with, a voice tutor, and tools that run the lesson on your own work. A voice roleplay partner plays the other side of the conversation with you. **What does The Power Ark cost?** The 4 Gates Framing Diagnostic is $17. Nitro Membership is $697 a year or $97 a month. Single programs such as Catalyst Patterns ($597) and the Catalyst Selling Master Model Founders Group ($997) are sold on their own pages. Masters is $2,500 today then $297 a month, or $5,000 a year. **Where should I start?** The 4 Gates Framing Diagnostic. It's $17, takes about 30 minutes, runs on your own offer, and comes with a 30-day money-back guarantee. **Who teaches the programs?** Kenrick Cleveland, an American sales advisor and influence psychology expert. He's trained sales teams and closers for 45 years. **Is The Power Ark for companies?** It's built for individuals. Companies that want Kenrick to train or coach their sales team work with him directly through the Influence Operating System at kenrickcleveland.com. **What's the difference between Nitro and Masters?** Nitro is a guided path through 43 programs and doesn't include the Master Models. Masters includes every program and Master Model on the platform, every AI tool, and weekly group coaching. ## Related - Kenrick Cleveland, https://kenrickcleveland.com/ : Kenrick's own site. Companies hire him there to train and coach their sales teams through the Influence Operating System, a 90-day engagement. ## Contact - Support: support@thepowerark.com - Members sign in: https://app.thepowerark.com - Company: The Power Ark, a brand of Sunfish Stars LLC