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Framing Model
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Invitation
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Access
↓  Exclusive Invitation · The Catalyst Selling Master Model  ↓

Framing decides what the conversation is about. This decides what happens next inside it. Kenrick is teaching the Catalyst Selling Master Model live, Wednesday nights, starting soon, and the people in the framing sprint are the first invited.

You’re Invited Into the Catalyst Selling Master Model Before It Opens to Anyone Else

The Catalyst Selling Master Model: seven modules, live with Kenrick Wednesday nights, every recording with permanent access

Congratulations. The framing model is yours, and the first law opens tonight.

Here is what you just bought, in one line: framing is the forming force. It runs before anyone acts, and it decides what the conversation is even about. Set it deliberately, or watch it get set for you.

That is the ground. Now you have a choice about what happens on it.

Step 1
Set the ground
The framing model. What the conversation is about, decided before anyone speaks.
Yours tonight
Everything you were ever trained to do in a sale activates the moment resistance appears. Better questions, better rebuttals, a better close. All of it waits to see what shows up, which means the whole conversation runs on their timing, and the only lever you were ever handed is more heat.

A catalyst does the opposite. It lowers the energy the reaction needed to start. It adds nothing, it is not consumed, and it cannot cause a reaction that was not already possible. That is why this has never been manipulation, and it is an answer from physics, not from ethics.

Framing sets the ground. Catalysts cause the motion inside it. Kenrick built the two to fit, and for forty-five years the second half has been sitting inside his other work, doing its job, never once named as the thing that made the rest of it work. It is being taught live for the first time, Wednesday nights, starting soon. The people in the framing sprint are the first invited, at a price it will not carry once it is released.

Or keep reading for what the invitation includes.

Stop Reacting. Start Causing Reactions.

What You Get

1
The physics of a saleModule one
Why everything you were trained to do activates too late, and what a catalyst does instead. A catalyst lowers the energy a reaction needs to start. It adds nothing, spends nothing, and cannot cause a reaction that was not already possible.
  • Cause versus move, and why most methods collapse under one sentence
  • Heat, and what it does to a buyer’s brain the moment they feel it
  • Why removing the pressure never removed the reacting
2
The four layers, and the thirteen catalystsModules two and three
Where contact gets made: beliefs, values, roles, identity. Then the thirteen categories of contact, what each one triggers, and when each is the wrong choice.
  • Reading which layer is live before you touch anything
  • Matching the catalyst to the layer, and what a clean fire sounds like
  • How deep is deep enough, and the cost of overreaching
3
Chaining, and the whole conversationModules four and five
A catalyst lowers the barrier. A chain reaction is what happens once it is gone: each realization supplies the energy for the next, until you have stopped supplying anything and they are convincing themselves.
  • Sequencing catalysts so each one lands on what the last one opened
  • Recognizing when it has taken and you can stop working
  • The complete sequence, front to back, frame to lock
4
Stalls, and the close without heatModules six and seven
What to do at the exact moment every other method reaches for pressure. Cooling instead of pushing, and price handled at the same temperature as everything before it.
  • Why an objection is evidence the ground was never set
  • Presenting price when the reaction has already run
  • The frame statement that closes the loop, which is where your framing model hands off

This Is Your Invitation to Be the Catalyst

One click adds it to your order. Wednesday nights with Kenrick from September 23, every recording in the same account as your framing model, and the whole model at a price it will not carry once it is released.

A seat in the Catalyst Selling Master Model, taught live by Kenrick, Wednesday nights from September 23
At least seven live lessons, plus bonus sessions, and every recording, permanent, inside The Power Ark
All seven modules: the physics, the four layers, the thirteen catalysts, chaining, the whole conversation, stalls, and the close without heat
Two nights a week with Kenrick while the framing sprint runs: Wednesdays for this, Thursdays for the sprint
Invitation pricing: $497, once, offered only on this page

Just $497

Invitation pricing, for the framing sprint only

One-time payment · Invitation pricing · No subscription

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The Live Lessons

Wednesday nights at 7:00 PM Eastern, on Zoom, beside the Thursday sprint calls you already have. At least seven live lessons, plus bonus sessions added as the model is built out.

Your Invitation
Thursdays · The Framing Sprint
Week 1Sep 20
24Sep
Sprint Call 1Thursday · 7:00 PM ET
Week 2Sep 27
1Oct
Sprint Call 2Thursday · 7:00 PM ET
Week 3Oct 4
8Oct
Sprint Call 3Thursday · 7:00 PM ET
Week 4Oct 11
15Oct
Sprint Call 4Thursday · 7:00 PM ET
Week 5Oct 18
Week 6Oct 25
Week 7Nov 1
Then

Alongside the Thursday night framing sprint, that is two nights a week with Kenrick through October, and Wednesdays on into November.

Still Have Questions?

When are the live lessons?

Wednesday nights at 7:00 PM Eastern, starting September 23. At least seven are promised, plus bonus sessions added as the model is built out. Every lesson is recorded, so a missed one is waiting in your account the same day.

How does this fit with the framing sprint I just joined?

The sprint runs Thursday nights for four weeks and covers the ground: what the conversation is about. This runs Wednesday nights and covers what happens inside it. For the length of the sprint you are with Kenrick twice a week, and the two halves were built to hand off to each other.

Is this the same as the framing model?

No. Framing decides meaning. Catalyst Selling decides motion: the contact that starts a reaction, the chain that keeps it running, and the close at the same temperature as everything before it.

What will it cost when it’s released?

That has not been set, and it will not be $497. The invitation price exists because the model is being taught live for the first time and you are coming in from the framing model.

Your invitation — The Master's Hand · Framing Sprint